Stories for tourism promotion: The Hindu Open Page
Stories for tourism promotion
I loved reading this piece for the insight it gives about the role of storytelling in tourism promotion. We need credible stories on tourism spots in ‘Incredible India’. Imagine, 50 percent of our ‘WhatsAPP trawlers” are trained to write positive things about tourism spots in India, and are paid stipends for learning history and remuneration for writing on India’s tourism spots.
Travel/tour guides in several tourist centres in India and abroad are trained for the job they do. There are many spots where tourists get stranded with no guidance about the history and current ‘geography’ of interesting places. Wikipedia is no substitute for on the spot guidance and pamphlets which were available till technology took over commonsense.
Also read my article on tourism published sometime back in The Hindu:
M G Warrier