CORPORATE SOCIAL RESPONSIBILITY



An edited version of the following article appears in
Dignity Dialogue, July 2013
as

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Corporate Social Responsibility
M G WARRIER

The article “Corporate Ethics: Preaching or practicing?” (Manu’s Musings, DD, April, 2013) was very informative and thought provoking. On the one side we see the amended provision in the Companies Act, 1956 stipulating a mandatory spend of 2% of corporate enterprise profits. On the other side we hear about 105 billionaires having signed Warren Buffet and Bill Gates’ Giving Pledge, promising to give away at least half their wealth ‘back to the society’. There is some mismatch between preaching and practicing, or philosophy and law. This article attempts to pick up some loose ends. Further debate may lead to connecting some of them.

Last couple of years, media reports show that corporate social responsibility (CSR) is gaining recognition as a necessary feature of “being rich”. Examples of Buffet and Bill are being emulated by ‘smaller’ entrepreneurs like P N C Menon in India, who are also declaring that at least half of their wealth belongs to the society. Even the declaration by individuals who own such wealth that they recognize the ultimate truth that what they have is a “trusteeship right” to canalize resources in the right direction, hopefully, will open a debate that will ultimately redefine CSR.

Spending on social causes, by and large, has remained at the bottom end of priorities of the government and corporations so far. Those rich individuals who have finally started recognizing CSR as part of their way of life have done so either too late, or because of “certain compelling circumstances in life” that they had not bargained for. Without struggling to put together a legal definition for CSR, those who are lucky to govern and manage resources that ultimately belong to society should take on themselves the responsibility to alleviate poverty, provide shelter and potable water, promote literacy and ensure reasonably affordable health care. Menon had hogged the limelight in Guruvayur for donating huge quantities of gold to Lord Vishnu, and one expected further follow up of developments in the township in terms of provision of minimum facilities like potable water and a reasonably acceptable waste management system. But I was surprised to discover on a recent visit to Guruvayur that the local middle-class population depended on free food served in temples, and used the money saved to buy bottled drinking water at Rs 15 per litre.
The government’s and Corporates’ hesitant approach to CSR can turn out to be harmful to the country and in the process to corporates also, in the long run. Spending for supporting social causes, by and large, has remained at the bottom end of the priorities for government and corporates so far. Those rich individuals from certain corporate empires who have started recognizing CSR as part of their way of life have done so either late in life or because of ‘certain compelling circumstances in life’ which they had not bargained for. Without struggling to put together a legal definition for CSR, those who are lucky to govern and manage resources which ultimately belong to the society should take on themselves the responsibility to eradicate hunger and poverty, provide shelter and potable water, promote literacy at least to the school level, ensure reasonably affordable healthcare for those in the ‘command area’ of their governance or business/industry. Making a mandatory provision in Companies Act to spend 2% of profit to meet CSR may add to the corpus of PM’s Relief Fund from a captive source and may cover shame, but will hardly ensure acceptable quick results.

A related issue is transparency in accounting wealth. There seems to be a general impression that possession of ‘unaccounted’ wealth is just a tax-related issue. High time, government, policy makers and analysts viewed this from a social responsibility angle affecting the life and security of all citizens including the rich, the middle class and the poor in different ways. Inclusion of more columns in Income-tax Return forms( there is a recent proposal in this regard) to ‘declare’ assets like cash-in-hand above Rs50.000/-, ownership of vehicles and other movable assets may help to trap some innocent individuals or even corporates who believe in transparency in transactions and government may be able to collect ‘some’ extra tax from them. If the effort has to yield results, first, the present holdings of movable assets including gold, jewellery and other high-value assets held by individuals, families, institutions including ‘charitable’ and religious organisations will have to be ‘registered’ with some authority in a transparent manner and a procedure to report periodically further accumulation to such stocks put in place.

Based on his perception and information given to him, which he thought correct, FM revealed in Budget Speech, 2013-14, that there are ‘only’ 42,800 persons in India who admitted to a taxable income exceeding Rs1 crore per year, let us help him to take the issue forward. As privacy and secrecy issues will prevent FM from giving out the names of these 42,800 persons, he should arrange to prepare a district-wise list of these individuals and provide to each District Magistrate/Collector the number (only the number) of rich people in the respective districts who have annual income exceeding Rs1 crore. Collectors should be asked to make ‘discreet’ enquiries and report ‘who’ these persons could be and who all are likely ‘omissions’ in the list. Quite possible, GDP may not grow at the expected growth rate, but, next year (2014), FM will be able to give a decent six-digit figure against the 42,800 he included in the current Budget Speech.

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 (Portion in italics do not appear in the published version)

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