Brand Amul to spread to America | Business Line

Brand Amul to spread to America | Business Line

Online comments posted on December 31, 2013:

It is comforting to find that there are brands like Amul which can take globalisation in their stride and are able to spread their wings to fly high in the global market. It is additionally pleasing to know that wherever Amul goes, the brand carries with it the spirit of cooperative movement in India. This is evident in the proposal to source milk from cooperative dairies in the US. Perhaps, success stories lke that of Amul will encourage our unorganised cottage and village industries facing extinction on account of the onslaught of ‘Mall’ culture to resurrect and fight back, to redeem their past glory.
India needs thousand Amuls to make the nation’s rural population’s aspiration for a decent living a reality.

M G Warrier, Thiruvananthapuram

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