Branding Nano as cheap car was wrong: Tata - Moneylife

Branding Nano as cheap car was wrong: Tata - Moneylife



My VIEW:

I look at the whole 'NANO' episode differently. Tata through NANO sent out a message that it was possible to produce a car that can be sold at Rs one lakh at that point of time. It made car manufacturers to answer several questions on costs and pricing, which was necessary at a time when prices were linked to luxury features, rather than usefulness or strength and quality of the vehicle. Tata is not a brand whose value will come down just because they produced 'cheapest' car!

M G Warrier

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